I’m finally able to display work from a project I was committed to from October to December. I worked in-house with the local design studio Fiction to produce a global campaign for Adidas’ new miCoach product and running footwear. In short, this new miCoach running/training product is Adidas’ answer to Nike Plus, with the key additional feature of a heart rate monitor. Adidas officially unveiled miCoach today in their Las Vegas Store during the CES (Consumer Electronics Show) Tradeshow.
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