Phase 1: Planning

  1. Define clients needs, objectives, and problems to be solved.
  2. Present a Project Proposal and Agreement for client’s approval.
  3. Create a Design Brief for client’s approval.

Phase 2: Concept Development

  1. Visual solutions are pursued to meet stated objectives.
  2. Present 1st Round Comps (3 to 5 ideas that are viable, appropriate, and meet the prescribed criteria).
  3. Present 2nd Round Comps (if 1st Round Comps didn’t meet prescribed criteria).

Phase 3: Design Development

  1. Refine accepted design to determine general format, typography, color, other element, and the assignment of illustration and/or photography.
  2. Present Final Comps for client’s approval.
  3. Any changes in budget and/or schedule are agreed upon at this point.

Phase 4: Design Implementation

  1. Decisions on all related art direction, including commissioned illustrations, photography, typography, copywriting, layouts or digital files, and and all other elements, are final at this point.
  2. Final Designs are created and presented to client for approval.
  3. Production