“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.”
- Winston Churchill
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January 24th, 2010 § 0
Adidas miCoach project unveiled
January 6th, 2010 § 0
I’m finally able to display work from a project I was committed to from October to December. I worked in-house with the local design studio Fiction to produce a global campaign for Adidas’ new miCoach product and running footwear. In short, this new miCoach running/training product is Adidas’ answer to Nike Plus, with the key additional feature of a heart rate monitor. Adidas officially unveiled miCoach today in their Las Vegas Store during the CES (Consumer Electronics Show) Tradeshow.
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